CallGroup Brand Identity & Social Media Campaign

CallGroup is a smartphone-enabled service that seamlessly connects hospitals with on-call physicians, replacing outdated, error-prone pager and answering service arrangements.

Razor Creative Solutions was tasked with refreshing CallGroup’s brand and marketing communications to give them a more unified, physician-friendly presence. This included a new corporate logo and website; coordinated digital advertising and social campaigns; and trade show support that helped CallGroup reach thousands of prospective decision-makers and physician influencers across Canada.

Bio
Razor Creative Solutions is a tight-knit group of designers, creative strategists and social media specialists in Mississauga, Ontario, Canada. We are committed to the promise of Design With An Edge – a philosophy that reimagines lines and boundaries, seeks insight and action, and is expressed with elegance and simplicity that helps our clients tell their best stories.