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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Kendal Calling 2023

    PrizeOfficial Selection in Create (art)
    CompanyVisual Architects
    ArtistAmanda Leite
    CategoryProfessional
    ClientKendal Calling Festival
    Video URLView

    For Kendal Calling Festival, we broke away from traditional design formats to move forward into new experiences. Using advanced geometry, colour technology and lighting, we created environments with more powerful colour dynamics and striking visual impact over nine separate areas. Canopies were developed with a higher level of depth and immersion, incorporating multi-layer designs, angled geometry, neon effect materials, suspended structures, sculptures, LED screens and advanced LED lighting. Stages evolved into rich environments of detail, light and varying hue intensity.