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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Rich Ah Hao

    PrizeOfficial Selection in Illustrate (graphic)
    University/SchoolNANFANG COLLEGE · GUANGZHOU
    ArtistYutong Li
    CategoryNon-Professional
    Design TeamInstructor : Yuheng Ju

    Rich Ah hao is a coconut jelly shop located in Guangzhou, the brand image design of Rich Ah Hao is composed of a man wearing black framed glasses and a coconut, is inspired by the image of the owner and the store's main products. I chose a low saturation color scheme as the theme color, the color means "cute, vitality, fresh". It can bring the feeling is warm?nice and refreshing, like eating coconut jelly as refreshing, and the anthropomorphic image is easier to establish the emotional adhesion with consumers.