This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. On the one hand, it can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case not only conforms to the local cultural characteristics, but also conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
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