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    BMW Performance Motor Ratchaphruek

    PrizeOfficial Selection in Build (architecture)
    Companydwp | design worldwide partnership
    ArtistWaralak Thongsrikate, Khachapal Dapuapan
    CategoryProfessional
    Design TeamChonlakorn Tuntapakool, Nikorn Challis, Kullapoth Leongsoithong
    ClientPerformance Motor Co.,Ltd

    BMW Performance Motor Ratchaphruek in Bangkok sets a new standard in automotive retail with its state-of-the-art showroom and service centre. Designed under BMW’s 'Retail Next' initiative, this 8,000 sqm facility blends physical and digital elements to enhance the customer experience, emphasising a luxurious, welcoming atmosphere akin to a boutique hotel lounge. Innovative design solutions like elevated floors and a landscaped lightwell redefine functionality while upholding BMW’s sleek corporate identity.

    Bio
    dwp | design worldwide partnership stands as a beacon in global design, merging innovation with cultural richness. Renowned for integrating technology and sustainability, dwp tailors unique, eco-friendly designs to client needs, showcasing versatility across diverse portfolios. Our commitment to excellence, client satisfaction, and community engagement underpins our industry leadership.