Wang Mantian Fish Lantern Festival Brand Design - Fish Swim to Dream

PrizeOfficial Selection in Illustrate (graphic)
University/SchoolChina Academy of Art
ArtistJia Shimiao
CategoryNon-Professional
Design TeamJia Shimiao Yu Zhuoying

In Wangmantian Village, the fish lamp is not only a symbol of the festival, but also the embodiment of the harmonious coexistence of the village culture and the natural environment. With the core concept of "co-existence and common cuisine, inheritance and innovation", we emphasize the balanced relationship between man and nature, tradition and modernity. On the basis of retaining the traditional shape of the fish lantern, through the construction of innovative visual images of the unique patterns and meanings of the Wang Mantian fish lantern, the visual system of the Wang Mantian Fish Lantern