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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Hello Beijing

    PrizeOfficial Selection in Illustrate (graphic)
    CompanySunDesign
    ArtistSUN JIAN
    CategoryProfessional
    ClientHello Beijing
    CreditHello Beijing
    Video URLView

    The Hello Beijing logo is a fusion of Beijing's rich cultural heritage and its modern, global identity. By integrating traditional elements such as paper-cutting and window decoration with contemporary design aesthetics, it creates a visual representation of the city's warmth, vibrancy, and welcoming spirit, making it adaptable across diverse platforms and cultural contexts. The logo reflects Beijing's dynamic energy, historical depth, and universal appeal, establishing it as a memorable symbol of the city’s diverse, inclusive, and forward-looking nature.

    Bio
    SunDesign, founded by renowned designer Sun Jian, is an internationally renowned company focusing on brand design and advertising creativity. With unique design concepts and professional capabilities, we are committed to providing comprehensive brand consulting and design services to our clients. With a solid business foundation in Singapore, Beijing, and other locations, we have successfully collaborated with internationally recognized brands, creating remarkable brand images. Our main service areas include brand design strategy, advertising creativity, and packaging design, among others.