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    Agrosel - Garden Love

    PrizeOfficial Selection in Illustrate (graphic)
    Companynoncommon.design studio
    ArtistZsolt Kolcsar
    CategoryProfessional
    Design TeamStrategy & Conceptual Design: Attila Kelemen, Graphic Design: Ákos Solymosi, Zsolt Kolcsár
    ClientSC Agrosel SRL
    Video URLView

    The Agrosel brand is Romania's leading hobby vegetable seed brand, with tradition and a strong regional presence. The company has commissioned a new visual identity designed to be inclusive, appealing to multiple demographically diverse personas, flexible, and adaptable for delivering versatile messages. Additionally, it is optimized to excel in digital communication. The brand identity stands out significantly from competitors, who position themselves as agricultural products rather than a brand with lifestyle brand promise.

    Bio
    I help brands to reach their full potential through the power of visual communication. I am a graphic designer-artist, educator, and Art Director. I believe in strategic and "noncommon" (unconventional) visual communication solutions in my projects. These principles form the foundation of the noncommon.design studio, established in 2022, focusing on branding, packaging, editorial and digital product design. Our projects were awarded and published multiple times internationally. In 2024, I was invited to the jury of the Hungarian Logo Awards to select the best Hungarian logos.