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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    1F BOPJIB - The Fortune Centre

    PrizeOfficial Selection in Decorate (interior)
    CompanySyncform Design
    ArtistRicky Li
    CategoryProfessional
    Design TeamSua Suyeon Song, Yi Hu, Wenpeng Wu
    ClientHonestly F&B management group
    CreditSyncform Design

    Located in the Beijing Fortune Center, the experienced F&B group wanted to bring in the raw, rustic feel of a butcher store with the most intuitive barbecue atmosphere, along with a real charcoal grill. Accordingly, the main lighting which embodies a pipeline of hot furnaces, is handcrafted and traverses the entire restaurant. The main walls are combined with dimmable grill wall lamps welded with steel plates to form a visual effect similar to that of a melting furnace. Overall, it brings diners a unique dining experience through its industrial and street-like environment.