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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Phone: +1 (800) 456 37 11
    Email: support@licc.uk
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    Macy's App - Redesign, AR, Style Quiz & Inspo

    PrizeHonorable Mention in Application Design
    CompanyMacy's
    ArtistWilly Lai, Dave Torres, T. Garcia-Shelton, P. Liu
    CategoryProfessional
    Design TeamOlchi Skant, Lucy Wilson, Agata Krol, Amanda Richardson, Derek Edwards, Jazz Ng-Quan, Jeff Byrd, Bahador Shojapour
    ClientMacy's
    CreditMacy's
    Video URLView

    Macy's mobile app is a service that allows customers to shop Macy's offerings online. It includes a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.