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    LA Clippers Celebrating Ralph Lawler

    PrizeHonorable Mention in Video & Film, Honorable Mention in Video & Film
    CompanyMKTG Content Studio
    ArtistElliot Gerard
    CategoryProfessional
    Design TeamTiffany Santora, Jonah Ballow, David Gunn
    ClientLA Clippers
    Video URLView

    For the 2018-19 season, the LA Clippers collaborated with MKTG to celebrate their iconic and legendary broadcaster Ralph Lawler in his final season with the franchise. The Clippers’ desire was to bring Ralph’s remarkable stories to life. Utilizing interviews captured by the Clippers, MKTG created an animated nine video series to trace the origins of Ralph’s memorable catch-phrases, titled, Lawlerisms. Videos ran on Ralph’s social channels which were created for this season, as well as Clippers main social channels and ran on the in-stadium jumbotron during the last week of the regular season.