LolaGrove - Portal Redesign

Our scope was to redesign the lead generation and suppression platform for marketing professionals, make it user friendly and increase the users. We followed a comprehensive design process to understand the existing system and to create a design ensuring the achievement of project & business goals. From our research, we found issues in behaviour and visual nature of the portal. We used our expertise to create a fresh portal with intuitive information flows. Each part of the portal was handcrafted from icons to illustrations such that it was a consistent, refreshing and delightful experience.

Bio
Kadambari is an award winning Designer & a Design Leader, working as SVP design at ValueLabs. She founded User Experience Group at ValueLabs, & is currently leading 50+ designers to create world-class & award-winning products and services to have a positive impact on businesses. Her forte lies in building, growing, coaching & mentoring high-performance design teams from scratch. She creates design culture by infusing design thinking within organisations & businesses to create a holistic strategy and customer experience. Her practice in design allows her to work on intangible & tangible aspects