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    NYC Fairy: Cruise in Conflict

    PrizeFinalists in Illustrate (graphic)
    CompanyYeonji Choi
    ArtistYeonji Choi
    CategoryProfessional
    Design TeamYeonji Choi, Yi Luo
    Video URLView

    NYC Fairy is a campaign aimed at raising awareness of public transit equity and providing a clearer picture of the government’s unreasonable subsidization of NYC Ferry. NYC Ferry is an economically inefficient and unequal traffic system, serving mostly the higher-income citizens while running on the subsidization drawn from all taxpayers. We started with a parody Instagram account idea and expanded it into a 360-degree activation campaign. For the visual identity, we opted for the iconic Tinker Bell from Peter Pan to achieve the utmost brand awareness and biting effect.