The 24 Solar Terms Series

PrizeFinalists in Illustrate (graphic)
CompanyBright Woo
ArtistWu Liang
CategoryProfessional
ClientOatysis
Video URLView

The ancient Chinese divided the sun's annual circular motion into 24 segments. Each segment was called a specific solar term and was used to guide agricultural affairs and farming activities. However, people today who don't have access to nature might not grasp how changes in solar terms impact farming and crop growth. Oatysis, as an enterprise deeply engaged in grain food, presented 24 posters and other materials with Bright Woo Studio to promote the Chinese traditional solar term culture and lead people to pay more attention to agricultural production.