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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    HOT CRUSH

    PrizeShortlist in Illustrate (graphic)
    CompanyE2W Studio
    CategoryProfessional

    HOT CRUSH Hot Collection is currently a popular bakery brand. After conducting a detailed investigation, we found that the brand's arrow logo has already established a certain degree of recognition among consumers. It represents a visual asset that has been cultivated over time and therefore deserves preservation and enhancement. During the rebranding process, in order to align with the new theme and brand positioning, we refined the lines of the original logo and adjusted the arrow to appear more elegant and sophisticated, all while maintaining its original identity.