HIROSHIMA DENTETSU TOWEL

PrizeShortlist in Illustrate (graphic)
CompanyTsushima Design
ArtistHajime Tsushima
CategoryProfessional
Design TeamArt Director Hajime Tsushima, Creative Director Yukiko Tsushima, Designer Hajime Tsushima, Produce SO@R Service INC
ClientHiroshimaElectric Railway Co.,Ltd

The purpose of this product is to convey Hiroshima's characteristics and wishes for peace. This towel uses a thousand paper cranes that reach Hiroshima as a recycled fiber, and incorporates the symbol of Hiroshima and the streetcar that was bombed into the design to express the uniqueness of Hiroshima. Through the production and sale of products, we aim to spread the charm of Hiroshima, and at the same time, we also intend to contribute to society by donating part of the sales to projects related to peace.