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    Shenzhen Expressway - Making Cities' Better Lives

    PrizeShortlist in Illustrate (graphic)
    CompanyShenzhen Polytechnic University
    ArtistTaotao Xiong
    CategoryProfessional
    Design TeamTaotao Xiong, Haiyan Song, Biyuan Mao, Xiaotong Lin, Jiahong Peng, Yixin Lin, Yanjun Huang, Wanrong Zhu, Yuesheng Liao, Xiaoping Zhou, Xinyi Liu
    ClientShenzhen Expressway Corporation Limited
    Video URLView

    This work designed for Shenzhen Expressway Group which focuses on investment, construction, and operation management of expressways as well as environmental protection. The overall shape of the brand's logo is round derived from steering wheel. The inner ring uses two conformal letters E forming a negative S, to represent the brand's initials. The two green leaves in the center represent the group's main businesses. Auxiliary Graphics: Containing one to four green leave(s), each one is interrelated, and conveys brand's philosophy — delivering quality infrastructure for better urban lives.