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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Email: support@licc.uk
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    KHASA M BRAND DESIGN

    PrizeFinalists in Illustrate (graphic)
    CompanyFreelancer
    ArtistPeiyao Tang
    CategoryProfessional
    ClientKHASA M
    Video URLView

    KASHA M is a fashion brand that takes inspiration from Dante's Divine Comedy and aims to embody women's freedom and authenticity. The brand's name is inspired by the cheetah, an ancient Egyptian cat deity that symbolizes feminine strength. Despite challenges posed by time zones and pandemics, the designer overcame them by using thoughtfully created serif typefaces to convey the brand's story. The brand's color, red, represents maturity and independence. The website is set to launch in 2023, and the brand's design language reflects its values of assertiveness, independence, and self-expression.