Ray

PrizeShortlist in Use (product)
CompanyJayJaydesignworks
ArtistLeung Jia Jun
CategoryProfessional
Design TeamLeung Jia Jun
ClientAgilent Technologies Marketing GmbH & Co. KG
Creditleung jia jun

Ray is an electric kettle designed for the young consumer to allow consumer to make coffee on the go. Ray is inspired by the divergence of the Sun ray running across in the dark space. It highlights the straight line of the pouring spout. The handle has a sharper profile and the size of lid is contrast to build for a finer grip. The details of the groove is cut in 1 mm, to feature the highlight of the lines. There are two different style, a simple circular holder or the hexagonal dial holder for the consumer to choose.