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    Beijing Spicy Pot

    PrizeShortlist in Illustrate (graphic)
    University/SchoolNANFANG COLLEGE · GUANGZHOU
    ArtistShuo Huang , Huanjun Wang
    CategoryNon-Professional
    Design TeamInstructor : Yuheng Ju

    Beijing Spicy Pot is located in the catering brand of Nanfang College Guangzhou, its positioning is oriented to the student group, Spicy Pot is characterized by mixing and matching, diversified taste. Rabbit is one of Beijing's representative intangible cultural heritage, combined with warm red tones as the cultural core of Beijing Spicy Pot brand, which can highlight the regional characteristics of the brand, fit with the memory point of the Spicy Pot, and integrate the attributes of the catering industry and the characteristics of food to give the brand a youthful tonality.