Substantial Brand Design

PrizeFinalists in Illustrate (graphic)
University/SchoolAlberta University of The Arts
ArtistZitong Liu
CategoryNon-Professional

In my project, I created a bamboo-based toilet paper brand based on an existing brand(Royale). Bamboo is a fast-growing and regenerative crop requiring less land than traditional trees and wood fibers used for regular toilet paper. On the other hand, bamboo products take significantly faster to break down, and is 100% biodegradable, and are especially effective in breaking down in water. My main target customers are luxury hotels because they have a large demand for toilet paper and also have certain requirements for packaging.