Crown Jewels, Tower of London

PrizeShortlist in Build (architecture)
CompanyRalph Appelbaum Associates
CategoryProfessional
Design TeamJohn Blanchard, Vassiliki Holeva, Lai Couto, Sarah Okpokam, Eva Kohle, Sarah Pollard
ClientHistoric Royal Palaces
CreditAndrew Lee
Video URLView

Historic Royal Palaces' commission to design a new exhibition of the Crown Jewels at the Tower of London was unveiled in May 2023. With a timeless design that respects the heritage of the Tower of London’s Jewel House through minimal intervention, the Crown Jewels exhibit lets the collection’s dazzling objects take center stage. Immersive storytelling environments were crafted by using media techniques and graphics to create grand and intimate moments that draw visitors through each space. Up to 15,000 visitors a day come from all over the world to see them.

Bio
Nearly a half century ago, we pioneered a new approach to learning in public. Ralph Appelbaum Associates (RAA) is now the world’s largest practice dedicated to the planning and design of museums and narrative environments. Today, we work on commissions of all sizes to use physical space as a medium for communication and dialogue. Our comprehensive creative and technical offerings uplift the missions and ideas of our clients. Past and current projects include many of the world’s most recognizable cultural attractions.