The GAPDAY brand creates a themed music IP that combines trendy music, food parties, theme parks, and camping into a unique festival experience.The main feature was the use of large, whimsical floral sculptures as the IP’s visual identity, creating a warm and natural ambiance.The entire scene comes to life with 14 inflatable installations spread across the festival, each serving as a unique photo spot.These inflatables, made from eco-friendly crystal velvet and vivid in color, create a dynamic and colorful atmosphere.
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