GAPDAY

PrizeShortlist in Create (art)
CompanyAnswer Vision Graphic Design Consultants (Beijing) Co.Ltd
ArtistHua Xiao, Yihuang Lin
CategoryProfessional
Design TeamHe Wang, Zhigong Li, Hao Zhang, Zhijie Li, Jiaxuan Ma
ClientROCK FORWARD & Lu Han Studio
Video URLView

The GAPDAY brand creates a themed music IP that combines trendy music, food parties, theme parks, and camping into a unique festival experience.The main feature was the use of large, whimsical floral sculptures as the IP’s visual identity, creating a warm and natural ambiance.The entire scene comes to life with 14 inflatable installations spread across the festival, each serving as a unique photo spot.These inflatables, made from eco-friendly crystal velvet and vivid in color, create a dynamic and colorful atmosphere.