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    Busan with Bada

    PrizeShortlist in Illustrate (graphic)
    CompanyNHN Design
    ArtistHyena Nam
    CategoryProfessional
    Video URLView

    BADA, meaning "sea" in Korean, is the rebranding project for Busan City. Located on South Korea's southeastern coast, Busan is the second-largest city, offering a mix of scenic beaches, mountains, vibrant cultural scenes, and a bustling port—blending urban and natural attractions. The BADA project aims to showcase the city’s unique culture and attractions, drawing more visitors. The design concept appeals to tourists seeking local gems and distinctive experiences, with visual graphics highlighting Busan’s famous sites and emphasizing its cultural diversity.

    Bio
    Hyena Nam is an award-winning graphic designer whose work has been recognized nationally and internationally. She is also a design researcher and educator. Originally from South Korea, her design practice has been based in both Korea and the USA. She has worked with clients ranging from corporations to independent businesses in both countries. Nam's design expertise specializes in Art Direction and Graphic Design for a wide range of print and digital applications.