Logo & Brand Identity Design - Limelight

PrizeFinalists in Illustrate (graphic), Shortlist in Illustrate (graphic)
CompanyJD Designs
ArtistJames Dawson
CategoryProfessional
ClientLimelight
Video URLView

JD Designs rebranded Limelight, global distributors of branded merchandise, to establish it as a category leader. The crown logo was modernised into a jewel, symbolising growth, community and innovation. A bold, navy-centered palette paired with sustainable greens reinforces quality and trust. Lifestyle visuals highlight premium, reusable merchandise and categorised gift packs for specific occasions. Limelight’s rebrand positions it as the go-to distributor for innovative, high-quality solutions that enhance customer experience and brand reputation.