Beijing Pengtu Culture and Art Communication Co., Ltd. / Founder & Director
Born in Beijing in 1973, Wang Peng graduated from the dyeing and weaving major of Beijing Arts and Crafts School and the decoration design major of Academy of Arts & Design at Tsinghua University. In 1998, as the art design director of the National Engineering Research Center for Optical Discs of Tsinghua University, Wang Peng successfully developed the multimedia program “The Story of the Great Wall”, realized the application of China’s first 3D real-time browsing technology in multimedia programs, and won the 1999 National electronic publication’s highest award – “National Book Award”.
The two projects “Five thousand Years of Chinese Science and Technology” and “Temple of Heaven” designed for the Research Center of Multimedia Education Software of Tsinghua University won the award for Excellent Multimedia CD Evaluation in Chinese region of the PRIX MOBIUG INTERNATIONAL DES MULTIMEDIAS. In the same year, Wang Peng was appointed as the project leader of the “Brilliant Fifty Years — Beijing” project team, and also served as the planner and the overall designer of the art. This project is approved by the Press and Publication Administration and the Beijing Municipal Government for the 50th anniversary of the national key publishing project, this project finally won the first National Electronic Publications Award.
On July 13, 2001, as a candidate city for the Olympic Games, Beijing made a 45-minute presentation in Moscow, of which the multimedia presentation needed to be completed by the design team accounted for 30 minutes. Wang Peng and his team successfully completed the task of designing and producing the multimedia presentation report, and won the commendation of the Beijing 2008 Olympic Games Bid Committee.
In 2005, Wang Peng was hired as the Multimedia Art Director of the Olympic Art and Design Center of the Central Academy of Fine Arts, mainly responsible for the multimedia design and application of the Beijing 2008 Olympic Games, and the multimedia display design of the color system of the Beijing 2008 Olympic Games. He used smart colors to build the cultural background and spiritual bearing of the Chinese nation, adding color to the magnificent Beijing 2008 Olympic Games.
With meticulous design language and unique design style, Wang Peng and his team have successively served the State Grid, Industrial and Commercial Bank of China, Agricultural Bank of China, Southern Airlines, China Minmetals, Sinopec, UTC United Technology Company, SAMSUNG and other fortune 500 enterprises, designing corporate social responsibility reports for each enterprise. His professional report design work has been highly recognized by the international jury, and has won the ARC International Annual Report Award, the MUSE Creative Award, the IDA International Design Award, the IAI International Advertising Award and other international awards.