Sweet Tooth

CompanyCalifornia College of The Arts
ArtistShijia Luo
Video URLView

Derived from Cher’s interview in 1996 ‘Men are luxury...like deserts and ‘Mom I am a rich man, it inspired me to think why the expectations on women are so unfairly demanding. But the teasing tone of Cher has opened up a potential for treating this as a funny, playful joke. Therefore, a thought of a social course organization named Sweet Tooth is generated, aiming to tell the tale of the unfair expectations against women in a teasing, humourous tone in social media. A manifesto is written to clarify the course and the messages.