Special Episode on Reptiles

PrizeShortlist in Illustration - Graphic Design
University/SchoolKookmin University
ArtistJaeyoung Kim
Design TeamHyunjeong Park

[Strategy]: This posted is designed to promote an episode on reptiles by National Geographic Channel, a channel specialized in documentaries. We expressed illustrations of reptiles drawn in pen as each spelling of National Geographic so the people can experience the unknown beauty of reptiles. [Results&Achievement]: We effectively promoted National Geographic Channel and documentary show featuring reptiles by reducing the repulsion of people on reptiles with illustrations that emphasize the beauty of reptiles.