Sleep Number first went to the annual CES trade show in 2014. They asked for our help creating visual assets for their booth, which featured their new adjustable X12 bed with Sleep IQ tech. The event was such a success that they brought us on every year since to create stunning trade show visuals and experiences. This year, we created an ad that showed off their new SleepIQ Technology. Our objective was to visualize the new features and technology that measured biometrics during sleep such as breathing and heart rate to offer greater insight into your sleep cycle.