Onto Innovation branding

PrizeHonorable Mention in Application Design
CompanyThackway McCord
ArtistKat McCord
Design TeamKat McCord, Bianca Seong, Kevin Grzejka
ClientOnto Innovation

The creation of Onto Innovation from the merger of semi-conductor players Rudolph Technologies and Nanometrics, afforded the opportunity to create a fresh, forward-looking identity reflecting a company committed to providing leading-edge technology solutions for partners and customers. A distinctive, contemporary logotype, incorporating rounded forms that suggest process fluidity and completion, complements a name that reflects a focus on the future. The logotype works in tandem with an energetic color palette that is judiciously applied to create a sense of transparency.