Autonomy rebrand

PrizeHonorable Mention in Application Design
CompanyThackway McCord
ArtistKat McCord
Design TeamKat McCord, David Handsman, Catherine Adreani, Peter Fowler, Kevin Grzejka

The rebrand of Autonomy Capital, to better reflect its ‘immersive’ approach to investing and set itself apart from conventional firms, provided the opportunity to streamline the name and draw on the firm’s heavily research- and information-oriented philosophy. We created a logo that communicates strength, independence, precision and harmony through the angled, mathematical balance of the logo elements, which reflect the interplay of macro and micro forces driving the Autonomy approach. The angled precision of the logo is offset by an electric blue that drives energy through the brand.