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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    INTERCONTINENTAL HOTEL SOFIA

    PrizeHonorable Mention in Architecture
    CompanyIdea International
    ArtistMargarita Zafirova
    CategoryProfessional
    Design TeamTania Arshinkova, Dimitar Nikolov
    ClientInterContinental Hotel&Resorts
    CreditMinko Minev
    Video URLView

    The approach here has characteristic boldness and depth, fitting for this iconic building in Sofia, located on one of the most important city squares. Through sheer imagination, Alex Kovatchev and Studio IDEA have been translated these concepts to the language of interior design and have been expressed them in a graceful installation - a harmony of art and lighting. An elevated graphic theme has been extended into paneling, wall art, a careful selection of furniture and accessories. The extravagant form of the reception contrasts with the combination of materials and reflections.