Nightfood Nighttime Ice Cream: Satisfy Your Inner Cravemonster

PrizeHonorable Mention in Illustration - Graphic Design
CompanyOffwhite Co
ArtistJosh White, Principal and Creative Director
Design TeamMichael Del Pup, Ross Palumbo, Nicole Alvarez, Chen Yan, Lindsay Spisak, Meng Hsuan Lin
CreditOffWhite Co

Nightfood, a yummy, sleep-friendly ice cream, provides a healthy, guilt-free way to indulge in nighttime cravings. OffWhite created a series of illustrated CraveMonster characters hugging their tasty ice cream, helping consumers connect with their inner CraveMonster with each lick. Each character mimics the flavor it represents: for Cherry Eclipse, the red monster has cherry-shaped eyes; the brown Cookies n’ Dreams monster’s body resembles a cookie. All flavors have nocturnal names and soothing Zzzs, round shapes, soft lettering and moon shape over the “i” in Nightfood complete the packaging.