Poster for an Indian Odissi dance concert

PrizeHonorable Mention in Illustration - Graphic Design
CompanydesigNV [design + envy]
ArtistNeeta Verma
Design TeamNeeta Verma
ClientThe Asian Indian Classical Music Society of Michiana

The poster is an announcement for an Indian dance performance of Odissi —a lyrical dance form from India. The image captures the dancer in ‘tribha?ga’—a tri-curve pose that is symbolic of this dance form. It consists of three bends in the body and is one of the most graceful and sensual positions of the Odissi dance form. The poster draws its inspiration from this tri-curve pose for the composition which is echoed in the layout with the typography on the top and middle of the poster creating a triad with the image in the middle—creating a tri-curve very much like that of the ‘tribhanga’.

Neeta Verma is an Associate Professor and area head for Visual Communication Design at The University of Notre Dame. For over 25 years she has led a design firm, working exclusively for museums, cultural organizations, not-for-profits, and educational institutions. Working for national and international clients, like American Red Cross, The New York Botanical Garden, Whitney Museum of American Art, and The Wildlife Conservation Society. Her design practice spans branding and marketing, way-faring, and web development.