LA Clippers Celebrating Ralph Lawler

PrizeHonorable Mention in Video & Film, Honorable Mention in Video & Film
CompanyMKTG Content Studio
ArtistElliot Gerard
Design TeamTiffany Santora, Jonah Ballow, David Gunn
ClientLA Clippers
Video URLView

For the 2018-19 season, the LA Clippers collaborated with MKTG to celebrate their iconic and legendary broadcaster Ralph Lawler in his final season with the franchise. The Clippers’ desire was to bring Ralph’s remarkable stories to life. Utilizing interviews captured by the Clippers, MKTG created an animated nine video series to trace the origins of Ralph’s memorable catch-phrases, titled, Lawlerisms. Videos ran on Ralph’s social channels which were created for this season, as well as Clippers main social channels and ran on the in-stadium jumbotron during the last week of the regular season.