Panera Grain Bowl Release Animation

For Panera’s Grain Bowl release party in NYC, our team created a launch moment that would capture the attention of media and influencers – a multi-sensory, food-first visual experience presented with stop-motion content that was projection-mapped onto dining tables, mesmerizing guests in the “FULL of GOOD” story. The launch has garnered 469 placements across online media outlets with over 105MM impressions and counting. Combining animation, stop motion and typography, our team created these multi-dimensional animations that showed off the ingredients in a beautiful and interactive way.