Macy's Website Redesign
PrizeShortlist in Web Design, Honorable Mention in Web Design
ArtistWilly Lai, Dave Torres, Agata Krol, Philis Liu
Design TeamLucy Wilson, Elena Rubtsova, Hafez Janssens, Amanda Richardson, Derek Edwards, Jazz Ng-Quan, Jeff Byrd, Kathy Rott, Henry Kuo
Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, the Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.