PrizeShortlist in Illustrate (graphic)
CompanySniffing Out The Differences
Design Team Sandeep Mulagapati, Anuja Thanawala, Pranshu Chaudhary, Archana Patil, Chandra Sekhar Reddy Katukuri, Roney Devassia, Mohammad Ayyaz
ClientSniffing Out The Differences
Yours flavorfully lets users literally taste their emotions by transforming their written letters first into Rasa through machine learning. The word Rasa exhibits a duality - translated simultaneously into emotions in Indian aesthetics and flavors/taste otherwise, then into flavors of Pani puri, popular street food in India. This emotion-rasa-flavor mapping was done through extensive user research.
Users enter their letters on the web app to see their uniquely created Rasa Art and then taste their unique Pani Puri through the physical installation.