PrizeFinalists in Illustrate (graphic)
CompanyFrancis Zhou Design
University/SchoolAcademy of Art University
ArtistHaolai Francis Zhou
Design TeamHaolai Francis Zhou
CreditIndustrial Design: Justin Yu

Pupstar is a positioning technology company, and this is a new brand design for pre-launching its new product—Pupstar GPS Pet Tracker. The logo design symbolizes Positioning and Pet, especially the combination of Direction Arrow, Pet Paw, and Location Pin. The graphic components represent the relationship and cooperation, and the fresh and powerful colors convey excellent technical support and passionate visual language. The brand identity uses iconic graphics and pop colors from the logo in a dynamic way to create a friendly and playful atmosphere.

Brand designer, AIGA member. Personally worked in a very diligent manner, and proved to be a critiqued person, a speeding learner and an experienced team-worker. Passionate of design, sketching, observation, and solving problems.