Vespa Advertisement

PrizeShortlist in Illustrate (graphic)
University/SchoolThe University of Texas At Arlington
ArtistMersing Nguyen

My father once owned a Vespa in his heyday and would talk about the "good ole days". This iconic Italian scooter, the Vespa allows you to pretty much travel to any destination. With the current state of Covid, the impact is significant in the way companies choose to advertise. This campaign was designed to allow the viewers to get away for a moment in time, but also grounded in the realities of our daunting situation. I wanted to show the inclusivity of a multi-national group of consumers by including people from different creed, gender and background.