“La Divina Commedia”, by the Italian poet Dante Alighieri, brings the definition of hell to the western world. In the poem, Dante gives us his vision of going through hell, in a dream, describing descending the 9 circles, where each one corresponded to sin and different levels of punishment. After presenting himself to Hades at Hell’s Gate, Dante goes to the Valley of the Winds where he meets Minos, a demigod son of Zeus, and the Phoenician princess Europe, responsible for judging sinful souls. Inspired by Dante’s Inferno, Minos is a premium product for strong absinthe lovers.
Bio Rafael Maia is a multidisciplinary designer actually based in Guimarães, Portugal. For the last 15 years, he has been specializing in brand identities, product & packaging design. Always evolving, the last upgrade was introducing CGI to his workflow, creating impacting 3D generated images for each project. Working mainly for startups and companies that are developing new products, his work is easily recognized by the extensive research and immersion in each project, resulting in dense and meticulously grounded concepts. Passionate for design and all its facets.