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    NJFF rebranding

    PrizeShortlist in Illustrate (graphic), Shortlist in Illustrate (graphic)
    CompanyBouvet
    ArtistRita Schistad-Stensvoll
    CategoryProfessional
    Design TeamRita Schistad-Stensvoll, Gry Elise Eilertsen
    ClientNorwegian Hunters' and Fishermen's Association, NJFF
    CreditBouvet
    Video URLView

    The policy of the work on NJFF’s logo and profile programme was “Protect our cultural heritage” We would like to highlight the interplay and balance with nature and to communicate what is unique about Norwegian hunting, fishing and the joy of spending time in nature. This logo is based on NJFF’s 150-year long history. The antlers and fish create associations with a mature reindeer trotting by and an trout coiling over the mountain lake. The circular shape symbolises the interplay and balance of nature, indicating that hunting and fishing are a part of this.

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    Bouvet provide solutions which contribute to stable energy supply, a more efficient public sector, more secure banks, a richer media picture, better health, safety and the environment in the oil sector, reduced administration for transport undertakings and an improved customer experience in the retail sector. And much more besides. Our workforce comprises more than 1 650 engineers, designers, copywriters, economists, political scientists, psychologists, educators and anthropologists who support companies and public players in every sector.