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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    BIGr.

    PrizeShortlist in Illustrate (graphic)
    CompanyMOMENT
    ArtistHirawata Hisaaki, Tomohiro Watabe
    CategoryProfessional
    ClientBIGr. Co., Ltd.
    Video URLView

    In order to give the six disparate affiliates a sense of belonging and camaraderie among the group, the logo was branded to unite them under a common identity. A "deck," which represents the characteristics of each company, was placed under the logo to express a sense of unity and individuality. The BIGr. logo, which unites the six companies, was created by assembling the "decks" of each company to create a symbol that resembles a "Big Mac". As the number of affiliated companies increases, new "decks" will be added, and the symbol will change. This is branding that changes like a living thing