Monthly Taiwan

PrizeShortlist in Illustrate (graphic)
CompanyCathay Holdings, DDT
ArtistEach Lee

5th of every month is the membership day of the Cathay My Rewards APP. In order to further connect with consumers on a psychological level, we will design a digital advertisement "Monthly Taiwan" series, using events that will occur in the month to convert Create a vision that resonates with readers and then touches consumers to click, such as: Taipei 101 fireworks in January; Chinese New Year in February; cherry blossom viewing in March; Mother's Day in May; revitalization coupon issuance in October; Christmas in December.