5th of every month is the membership day of the Cathay My Rewards APP. In order to further connect with consumers on a psychological level, we will design a digital advertisement "Monthly Taiwan" series, using events that will occur in the month to convert Create a vision that resonates with readers and then touches consumers to click, such as: Taipei 101 fireworks in January; Chinese New Year in February; cherry blossom viewing in March; Mother's Day in May; revitalization coupon issuance in October; Christmas in December.
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