Walmart Case study - Wayfinding and Signage

PrizeShortlist in Illustrate (graphic)
University/SchoolUniversity of Nevada, Las Vegas
ArtistDavid Fleshman
CreditDavid Joseph Fleshman
Video URLView

The purpose of this study is to explore how signage and mobile app provide the user with a reliable resource to guide them through the store. Walmart, as a case study, used a survey completed by the consumer for evaluating their satisfactory level of overall shopping experience. This survey included many questions regarding the customer’s opinion on how easy it was to find products within the store and the amount of time spent waiting in line to check out. The study was focused on a major improvement that was needed and requested by the consumers.

Qualified Graphic Designer specializing in User Experience design, branding identity, and marketing materials such as packaging design, bookmarks, and postcards. Highly artistic in traditional illustration (pencil, charcoal, ink, and paint), always completed projects on time, and fluent in Adobe Creative Suite. Able to create eye-catching graphics, branding, and engaging designs.