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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Vanity Fair Identity Design

    PrizeFinalists in Illustrate (graphic)
    University/SchoolArtcenter College of Design
    ArtistXinyi Shao
    CategoryNon-Professional
    Video URLView

    A rebranding project for Vanity Fair magazine. The design and content adhere to three key attributes: ‘empowered,’ ‘zeitgeist,’ and ‘striking.’ By combining serif and sans serif, as well as creating a vertical bar, I the monogram to bring back the boldness of femininity while remaining contemporary. Each feature caters differently to various content, and the macro-identity system expands its influence and enhances its brand voice across multiple platforms.