Storrington Cricket Club, nicknamed The Swans, required a new logo to help build brand awareness and engage with its community. I designed the logo incorporating the signature icon of a swan, whilst targeting the broad demographic, with a traditional, yet modern feel. The raised head promotes forward thinking towards the younger generation, along with the curved neck symbolising the ‘S’ in Storrington. The wide-spanning wings encourages the welcoming and inclusive nature of the club. The 19 visible feathers are a nod to the past, representing the 19 run victory in 1800 over a Sussex team.