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    My name is Alex Novo, I’m a photographer.

    The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.

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    Not Always Fun

    PrizeWinner in Illustrate (graphic)
    CompanySquared
    ArtistYana Okoliyska
    CategoryProfessional
    Design TeamYana Okoliyska, Dessislava Pavlova
    ClientEurordis

    The ad campaign aims to raise awareness about Harlequin syndrome. This is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The campaign is based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.