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    Corporate Identity for a home medical support agency

    PrizeShortlist in Illustrate (graphic)
    CompanyTomodachi Ltd
    ArtistTomohiro Kaji
    CategoryProfessional
    ClientInfrastructure for On Call Cooperation Co., Ltd.
    Video URLView

    Brand identity design for Infrastructure for On Call Cooperation Co., Ltd. which provides house calls on behalf of medical institutions offering home health care. The company provides the service in which a doctor and a medical buddy make a careful house call in a night shift, taking over a context between a doctor and a patient as a narrative of the patient's life as a "baton". A brand value of the company were summarized in the concept of "Take A Baton." The logo, CI tools, animation, and website were all designed to express the company's values in a consistent manner.