Nordic Waffles All Day Frozen Breakfast Launch

PrizeOfficial Selection in Illustrate (graphic)
CompanyBAKER Associates
ArtistAnne Amato
Design TeamAnne Amato
ClientNordic Waffles

Launching an authentic, truly Nordic waffle experience in the frozen breakfast category in grocery stores, and in the hot-prepared food section in c-stores presents unique challenges. Designed to be the stand-out in highly competitive shopping environments, BAKER developed a design to showcase the unique waffle experience and product shape. The label design amplifies Nordic Waffle's iconic red master brand color, brand logo, and their ever-growing product array with the addition of bright Nordic variety colors to invite portfolio shop ability on the shelf.